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	<title>The Nature Inc. Producer's Blog &#187; BBC</title>
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		<title>BLOGGING FOR BIODIVERSITY</title>
		<link>http://www.natureinc.org/blog/2009/03/18/blogging-for-biodiversity/</link>
		<comments>http://www.natureinc.org/blog/2009/03/18/blogging-for-biodiversity/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 11:14:58 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[The Second Series]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Blogging For Biodiversity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ecosystems]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[IUCN]]></category>
		<category><![CDATA[Nature Inc]]></category>
		<category><![CDATA[REDD]]></category>
		<category><![CDATA[TEEB]]></category>

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		<description><![CDATA[The editor of Nature Inc. kicks off the producer’s blog for Season Two.
 
 
The lens are being dusted off. The Lonely Planet guides are coming out. Experts are being consulted. Treatments written. Locations scouted. 
 
I.E. the Nature Inc. crews are getting ready to film the second instalment of the series that puts a [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><em><strong><span style="underline;"><span style="14pt;">The editor of Nature Inc. kicks off the producer’s blog for Season Two.</span></span></strong></em></p>
<p class="MsoNormal"><strong><span style="14pt;"><span> </span></span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">The lens are being dusted off. The Lonely Planet guides are coming out. Experts are being consulted. Treatments written. Locations scouted. </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">I.E. the Nature Inc. crews are getting ready to film the second instalment of the series that puts a price tag on ecosystem services. </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">The last series in 2008 went down pretty well with BBC World News viewers &#8211; certainly well enough for us to come back again with six new TV half hours. It’s been a bit of a struggle to get the cash together, but we have reached our target – I hope.</span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">We haven&#8217;t been idle since the last series went out. We have been tracking developments in the world of eco-economics, and have been pleased to see that the consensus is growing that nature does have a dollar and cents value. </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">There is still plenty of scepticism about the rigour of the economics, but in the face of overwhelming evidence that abusing nature costs us dear, this is an idea whose time has arrived. </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">At the IUCN General Assembly we filmed the </span></strong><strong><span style="14pt;">IUCN Director-General’s debate on the financial value of ecosystem services which can be seen on our website <a href="../../teeb.htm">here.</a><span> </span></span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">In February we filmed expert discussions on the content of UNEP&#8217;s ’</span></strong><strong><span style="14pt;">Green Jobs: Towards decent work in a sustainable, low-carbon world’</span></strong><strong><span style="14pt;"> report. We&#8217;ll hopefully have these posted on the website soon. We also made a 6 Minute opener for the UNEP Governing Council on the New Green Deal (<a href="../../ungc.htm">see here </a>) on this website. </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">Out of these developments we have devised six possible programmes for transmission on the BBC in June and July 2009. We are currently consulting our informal advisory board on this content: </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal" style="-18pt;"><!--[if !supportLists]--><span style="Symbol;"><span>·<span style="none;"> </span></span></span><!--[endif]--><strong><span style="14pt;">Natural Prevention – Looks at the crucial role costal ecosystems play in reducing the costs of natural disasters around the world. Protecting these hotspots could help save literally billions of dollars every year.</span></strong></p>
<p class="MsoNormal" style="-18pt;"><!--[if !supportLists]--><span style="Symbol;"><span>·<span style="none;"> </span></span></span><!--[endif]--><strong><span style="14pt;">Biomimicry – A new kind of entrepreneur is taking advantage of the lessons nature has to teach the business world. These innovations inspired by nature could be lost forever if we don’t protect our biodiversity now. </span></strong></p>
<p class="MsoNormal" style="-18pt;"><!--[if !supportLists]--><span style="Symbol;"><span>·<span style="none;"> </span></span></span><!--[endif]--><strong><span style="14pt;">Spud-U-Like &#8211; How the humble potato</span></strong><strong><span style="14pt;" lang="EN-ZW"> is</span></strong><strong><span style="14pt;"> becoming the world’s most important crop and why – from Yunnan to Kenya &#8211; this is good news for nature and our shopping baskets. </span></strong></p>
<p class="MsoNormal" style="-18pt;"><!--[if !supportLists]--><span style="Symbol;"><span>·<span style="none;"> </span></span></span><!--[endif]--><strong><span style="14pt;">Standing Profits</span></strong><strong><span style="14pt;"> –From the Bolivia to the Veldt new initiatives suggest more money can be made from leaving forests standing than by destroying them. But will this innovative market in forest carbon credits really help our threatened woodlands? </span></strong></p>
<p class="MsoNormal" style="-18pt;"><!--[if !supportLists]--><span style="Symbol;"><span>·<span style="none;"> </span></span></span><!--[endif]--><strong><span style="14pt;">Green Jobs – The business world is beginning to prepare itself to meet future environmental challenges. We take a look at the jobs being created in these rapidly expanding green industries to see what they offer the workers &#8211; and the planet. </span></strong></p>
<p class="MsoNormal" style="-18pt;"><!--[if !supportLists]--><span style="Symbol;"><span>·<span style="none;"> </span></span></span><!--[endif]--><strong><span style="14pt;">The Politics Of Green – Around the world politicians are waking up to the emerging realities of green markets. But how will they promote their environmentally friendly policies to a sceptical electorate? </span></strong></p>
<p class="MsoNormal"><span style="14pt;"> </span></p>
<p class="MsoNormal"><strong><span style="14pt;">I have started to assign the production crews for each story and will be asking them to ‘blog for biodiversity’ on this site. </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">So keep watching this space. </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">Robert Lamb</span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;">Editor of Nature Inc. </span></strong></p>
<p class="MsoNormal"><strong><span style="14pt;"> </span></strong></p>
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